Analyze recent neighborhood pending and sold comparable homes; create report with averages, and specify an accurate-as-possible narrow range price opinion; tour active listings in order to assess the competition and hone in on a competitive starting price point.
Take great photos
Use a Digital SLR with a wide angle lens, and Photoshop to lighten dark areas/shadows and to correct color. Attention to this important step makes our listings stand out from the competition!
Highlight the home’s best features
Take thorough notes while initially touring the home, including specific style, finish materials, charm and character, etc.; create an Eco-Flyer to put on the yard signpost, using the best photos, and highlighting the best features of your home.
Publish your listing on the top real estate websites
Utilize RMLS, Zillow, Realtor, Redfin, Trulia, Yahoo, and cooperating Portland real estate company websites; host a broker’s open and/or public open house (optional if security concerns).
Make sure you know what to expect so there are no surprises
Discuss possible repair issues and estimated costs prior to listing the home; determine best showing instructions/hours; discuss other common showing issues (no-shows, early/late, lights on/off, keys, shoes on/off, etc.).
Understand and recognize the most important inspection report repair issues, and help you differentiate those from the more common or cosmetic issues; Know the best contractors and help you obtain competitive bids to minimize cost if further negotiations are necessary after inspection.
Close the deal with no loose ends
Use a highly experienced escrow officer; scrutinize the settlement statement so there are no mistakes; Ensure all issues are addressed prior to closing (ie, rent-back, personal property, moving, prorations, etc).
Serve you, your family and friends
Promote and protect our client’s interests above all others and strive to exceed your expectations. We listen carefully to your needs, goals, and concerns. We will always be accessible because our measure of success is a happy client. Success requires a team effort, and you’re an integral part of the team!
Make a commitment to excellence.
Provide our client with high level, professional real estate services. We combine business savvy, a strong work ethic, problem-solving, and negotiation skills to get top market value for sellers.
Competitive Commission Structure
The real estate business has transformed to almost a completely digital workflow, and we stay “cutting-edge” on the latest technologies. You’re getting a team of experts, not just one agent, so you can count on regular market updates and buyer feedback, etc. We believe in communication, and keep in touch so you always know what’s going on. We continue to offer competitive fees and the best service!